dc.contributor.authorYue, Chengyan
dc.contributor.authorZhao, Shuoli
dc.contributor.authorCummings, Christopher
dc.contributor.authorKuzma, Jennifer
dc.identifier.citationYue, C., Zhao, S., Cummings, C., & Kuzma, J. (2015). Investigating factors influencing consumer willingness to buy GM food and nano-food. Journal of Nanoparticle Research, 17(283).en_US
dc.description.abstractEmerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer’s WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk–benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about “modifying life” with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products.en_US
dc.format.extent49 pagesen_US
dc.relation.ispartofseriesJournal of Nanoparticle Researchen_US
dc.rights© 2015 Springer Science+Business Media Dordrecht. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of Nanoparticle Research, Springer Science+Business Media Dordrecht. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1007/s11051-015-3084-4].en_US
dc.subjectDRNTU::Business::Advertising::Consumer educationen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communicationen_US
dc.titleInvestigating Factors Influencing Consumer Willingness to Buy GM Food and Nano-fooden_US
dc.typeJournal Article
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.versionAccepted versionen_US
dc.contributor.organizationFood Policy Research Center of the University of Minnesotaen_US
dc.contributor.organizationGenetic Engineering and Society Center at North Carolina State Universityen_US
dc.contributor.organizationU.S. Department of Agricultureen_US

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