Business Analogies at War: Insights from the world of business strategy
Kuah, Adrian Wee Jin
Date of Issue2005-11-25
S. Rajaratnam School of International Studies
THE business strategy literature has relied heavily on the military metaphor, equating the market place with the battlefield and the CEO with the general. However, if the metaphor is reversed, what light, if any, can contemporary thinking on business strategy shed on the way militaries make strategy?
DRNTU::Social sciences::Political science
RSIS Commentaries, 085-05
Nanyang Technological University