Analyzing Users’ Trust for Online Health Rumors
Chua, Alton Yeow Kuan
Date of Issue2015
Wee Kim Wee School of Communication and Information
This paper analyzes users’ trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or long) x 2 (presence of image: absent or present) x 2 (type: pipe-dream or bogie) within-participants experiment. A repeated-measures analysis of variance suggest that pipe-dream rumors are trusted when they are short and do not contain images whereas bogie rumors are trusted when they are long and contain images.
Online health information
© 2015 Springer International Publishing Switzerland. This is the author created version of a work that has been peer reviewed and accepted for publication by Proceedings of 17th International Conference on Asia-Pacific Digital Libraries (ICADL), Lecture Notes in Computer Science, Springer. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1007/978-3-319-27974-9_4].