dc.contributor.authorChew, Han Ei
dc.contributor.authorWest, Mark
dc.date.accessioned2016-06-13T07:56:02Z
dc.date.available2016-06-13T07:56:02Z
dc.date.issued2015
dc.identifier.citationChew, H. E., & West, M. (2015). Good intentions to read on mobiles are not good enough: reducing barriers to m-reading is crucial. Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, 32-.en_US
dc.identifier.urihttp://hdl.handle.net/10220/40667
dc.description.abstractDrawing on the analysis of 4330 surveys on mobile reading in seven developing countries, this study found that the discrepancy between intentions to read on mobiles and actual reading can be attributed to barriers such as problematic mobile connectivity and inadequate relevant reading material. The policy implication of this research finding is clear -- reducing barriers specific to mobile reading (m-reading) will improve programme effectiveness. This study applied the technological acceptance model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to the growing adoption of mobile reading in developing countries and partially verified key constructs of the theories. Findings suggest that the two models provide viable theoretical frameworks for future m-reading programs. This study is one of two companion papers to the 2014 UNESCO report on Reading in the Mobile Era. The other focuses on gender differences in m-reading.en_US
dc.format.extent5 p.en_US
dc.language.isoenen_US
dc.rights© 2015 Association for Computing Machinery (ACM). This is the author created version of a work that has been peer reviewed and accepted for publication by Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, Association for Computing Machinery (ACM). It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1145/2737856.2737859].en_US
dc.subjectMobile readingen_US
dc.subjectLiteracyen_US
dc.subjectMobile phonesen_US
dc.subjectDigital booksen_US
dc.subjectDeveloping countriesen_US
dc.subjectTechnological Acceptance Modelen_US
dc.subjectUnified Theory of Acceptance and Use of Technology Mobile readingen_US
dc.titleGood intentions to read on mobiles are not good enough: reducing barriers to m-reading is crucialen_US
dc.typeConference Paper
dc.contributor.conferenceProceedings of the Seventh International Conference on Information and Communication Technologies and Developmenten_US
dc.contributor.departmentSingapore Internet Research Centreen_US
dc.contributor.researchSingapore Internet Research Centreen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.identifier.doihttp://dx.doi.org/10.1145/2737856.2737859
dc.description.versionAccepted versionen_US
dc.contributor.organizationMicrosoft Corporationen_US
dc.contributor.organizationUNESCOen_US


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