dc.contributor.authorWu, Wenjin
dc.contributor.authorTor, Shu Beng
dc.identifier.citationWu, W., & Tor, S. B. (2014). 3D Printing for Marketing and Advertisement Industry. Proceedings of the 1st International Conference on Progress in Additive Manufacturing (Pro-AM 2014), 303-308.en_US
dc.description.abstract3D printing provides a new dimension for the communication of value of products and services to the audience through concept modelling, which prevents ambiguity of design throughout the product life cycle for design, visualisation, verification and presentation purposes. It provides near identical model of the prelaunch product for the customer to touch and see, and even to test the product functionality. The models delivered actual shapes, colours and tactile finishing that Computer Aided Design (CAD) prints could not. This diversity of form generation allows it to merge with marketing and advertisement to gratify desires of the capricious population. This report serves to introduce how 3D printing is used in the marketing and advertisement industry by illustrating examples of 3D printing applications within the industry. The paper will draw examples based on personalised and commercial product marketing. There are however several key challenges, both technical and commercial, that have to be overcome before 3D printing can truly take flight. The paper will then discuss on the future of 3D printing in marketing and advertising and the steps required to overcome the challenges.en_US
dc.format.extent6 p.en_US
dc.rights© 2014 by Research Publishing Services.en_US
dc.subject3D printingen_US
dc.subjectMarketing and advertisingen_US
dc.title3D Printing for Marketing and Advertisement Industryen_US
dc.typeConference Paper
dc.contributor.conferenceProceedings of the 1st International Conference on Progress in Additive Manufacturing (Pro-AM 2014)en_US
dc.contributor.researchSingapore Centre for 3D Printingen_US
dc.contributor.schoolSchool of Mechanical and Aerospace Engineeringen_US
dc.description.versionPublished versionen_US

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