Competing for attention: The effects of jealousy on preference for attention-grabbing products
Huang, Irene Xun
Wyer Jr, Robert S.
Date of Issue2016
College of Business (Nanyang Business School)
Jealous individuals often harbor feelings of aggression toward both their relationship partner and their rivals. However, jealousy can also have quite different effects that have implications for people's product preferences. Five experiments converge on the conclusion that jealousy induces a desire to recapture attention from one's partner and that this desire generalizes to unrelated situations in which the partner is not involved. Thus, jealousy increases people's preferences for attention-grabbing products and this is true even when the public display of the products could bring negative attention. The effect of jealousy only occurs when the products are consumed in public. Finally, the influence of jealousy on product evaluations is distinguished from that of other negative emotions such as envy and feelings of powerlessness.
Journal of Consumer Psychology
© 2016 Society for Consumer Psychology. This is the author created version of a work that has been peer reviewed and accepted for publication in Journal of Consumer Psychology, published by Elsevier on behalf of Society for Consumer Psychology. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1016/j.jcps.2016.12.001].