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Title: “I” make you risk-averse: The effect of first-person pronoun use in a lottery choice experiment
Authors: He, Tai-Sen
Keywords: Attitudes toward risk
Risk preferences
Issue Date: 2017
Source: He, T.-S. (2017). “I” make you risk-averse: The effect of first-person pronoun use in a lottery choice experiment. Economics Letters, 153, 39-42.
Series/Report no.: Economics Letters
Abstract: Does repeated exposure to the first-person pronoun “I” influence people’s attitudes toward risk? In a lottery-choice experiment, I directly manipulate the use of the pronoun “I” in two treatment conditions: “I,” in which the pronoun is included, and “No I,” in which it is omitted. I find that subjects in the “I” treatment condition appear to be more risk-averse than those in the “No I” treatment, suggesting a simple and cheap but effective way for policymakers and practitioners to mount interventions.
ISSN: 0165-1765
DOI: 10.1016/j.econlet.2017.01.014
Rights: © 2017 Elsevier. This is the author created version of a work that has been peer reviewed and accepted for publication by Economics Letters, Elsevier. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:HSS Journal Articles

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