No match for money: Even in intimate relationships and collectivistic cultures, reminders of money weaken sociomoral responses
Mead, Nicole L.
Vohs, Kathleen D.
Date of Issue2016
College of Business (Nanyang Business School)
The present research tested two competing hypotheses: (1) as money cues activate an exchange orientation to social relations, money cues harm prosocial responses in communal and collectivistic settings; (2) as money can be used to help close others, money cues increase helping in communal or collectivistic settings. In a culture, characterized by strong helping norms, money cues reduced the quality of help given (Experiment 1), and lowered perceived moral obligation to help (Experiment 2). In communal relationships, money reminders decreased willingness to help romantic partners (Experiment 3). This effect was attenuated among people high on communal strength, although money cues made them upset with help requests (Experiment 4). Thus, the harmful effects of money on prosocial responses appear robust.
Self and Identity
© 2016 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Self and Identity, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/15298868.2015.1133451].