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Title: Zika reveals India’s risk communication challenges and needs
Authors: Vijaykumar, Santosh
Sesagiri Raamkumar, Aravind
Keywords: Risk Communication
Issue Date: 2018
Source: Vijaykumar, S., & Raamkumar, A. S. (2018). Zika reveals India’s risk communication challenges and needs. Indian Journal of Medical Ethics, in press.
Series/Report no.: Indian Journal of Medical Ethics
Abstract: India’s approach to disseminating information about the first three cases of the Zika virus was criticised nationally and internationally after the issue came to light in May 2017 through a World Health Organization news release. We analyse the incident from a risk communication perspective. This commentary recaps the events and synthesises key arguments put forth by the news media and public health stakeholders. We use Peter Sandman’s risk = hazard + outrage framework – also adopted by India’s risk communication planners – to analyse India’s risk communication response and contextualise it against the mandate of the National Risk Communication Plan and Integrated Disease Surveillance Programme. We conclude with recommendations for India’s risk communication policymakers, including the need to develop capacity for risk communication research and scholarship in the country.
ISSN: 0974-8466
DOI: 10.20529/IJME.2018.027
Rights: © 2018 Indian Journal of Medical Ethics. This is the author created version of a work that has been peer reviewed and accepted for publication by Indian Journal of Medical Ethics. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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