dc.contributor.authorQuan, Shiwen
dc.contributor.authorZeng, Yinchu
dc.contributor.authorYu, Xiaohua
dc.contributor.authorBao, Te
dc.identifier.citationQuan, S., Zeng, Y., Yu, X., & Bao, T. (2018). WTP for baby milk formula in China : using attribute non-attendance as a priori information to select attributes in choice experiment. Agribusiness, 34(2), 300-320. doi:10.1002/agr.21535en_US
dc.description.abstractIt is well‐known that these nonattended attributes in choice experiments (CE) could cause some bias. A combination of two successive CEs are designed with focus on consumers’ demand for the attributes of baby milk formula in China, where the first CE includes the full set of attributes and the second excludes consumers’ self‐reported nonattended attributes in the first CE. Significant discrepancies are detected for both WTPs for an individual attribute and the total WTPs (the sum of all WTPs for individual attributes in each CE), and in most cases WTPs decrease as a result of excluding the ignored attributes. Changes in WTP are mainly driven by the variation of choice task complexity. However, there is no significant difference in the influence of excluding nonattended attributes on the WTPs for the same attended attribute in different subsamples. In addition, we also find that consumers in China have significantly higher but dispersed WTP values for imported (11.6–47.0%), organic (6.9–52.5%), and probiotics (7.3–35.5%) and sugar‐free (5.9–26.0%) attributes for baby milk formula.en_US
dc.description.sponsorshipMOE (Min. of Education, S’pore)en_US
dc.format.extent38 p.en_US
dc.rights© 2017 Wiley Periodicals Inc. All rights reserved. This paper was published in Agribusiness and is made available with permission of Wiley Periodicals Inc.en_US
dc.subjectChoice Experimentsen_US
dc.subjectAttribute Non-attendanceen_US
dc.subjectDRNTU::Social sciences::Economic developmenten_US
dc.titleWTP for baby milk formula in China : using attribute non-attendance as a priori information to select attributes in choice experimenten_US
dc.typeJournal Article
dc.contributor.schoolSchool of Social Sciencesen_US
dc.description.versionAccepted versionen_US

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