Please use this identifier to cite or link to this item:
Title: Directed trust and trustworthiness in a social network : an experimental investigation
Authors: Riyanto, Yohanes Eko
Yeo, Jonathan X. W.
Keywords: DRNTU::Social sciences::Sociology
Issue Date: 2018
Source: Riyanto, Y. E., & Yeo, J. X. W. (2018). Directed trust and trustworthiness in a social network : an experimental investigation. Journal of Economic Behavior and Organization, 151, 234-253. doi:10.1016/j.jebo.2018.04.005
Series/Report no.: Journal of Economic Behavior and Organization
Abstract: Trust and trustworthiness are important in social relationships. Levels of trust and trustworthiness are likely to depend on “social” utility; the magnitude of which is influenced by the social context governing individual relationships. Social networks are an example of such a social context. This paper investigates how social networks influence trust and trustworthiness by blending social network analysis with experimental economics methodology in two separate experiments. We show that trust and trustworthiness are higher for individuals who are more closely connected; in both cases, this relationship tapers off beyond second degree friendships. We also find that people tend to trust more central (popular) individuals. However, being more central (popular) has little influence on one's levels of trust and trustworthiness. We find these effects on trust to be only partially driven by the expectation of trustworthiness. We thus document evidence of a bias toward more closely connected and more popular individuals.
ISSN: 0167-2681
DOI: 10.1016/j.jebo.2018.04.005
Rights: © 2018 Elsevier B.V. All rights reserved. This paper was published in Journal of Economic Behavior and Organization and is made available with permission of Elsevier B.V.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:SSS Journal Articles

Files in This Item:
File Description SizeFormat 
Directed trust and trustworthiness in a social network- An experimental investigation.pdf748.15 kBAdobe PDFThumbnail

Google ScholarTM




Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.