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Title: Complementary versus competitive framing effects in the context of pro-environmental attitudes and behaviors
Authors: Detenber, Benjamin Hill
Ho, Shirley Sooyee
Ong, Adeline H.
Lim, Nigel W. B.
Keywords: DRNTU::Social sciences::Communication
Framing Theory
Climate Change Communication
Issue Date: 2018
Source: Detenber, B. H., Ho, S. S., Ong, A. H., & Lim, N. W. B. (2018). Complementary Versus Competitive Framing Effects in the Context of Pro-Environmental Attitudes and Behaviors. Science Communication, 40(2), 173-198. doi:10.1177/1075547018758075
Series/Report no.: Science Communication
Abstract: This study examined the effects of complementary and competitive framing environments on people’s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs.
ISSN: 1075-5470
DOI: 10.1177/1075547018758075
Rights: © 2018 The Author(s). All rights reserved. This paper was published in Science Communication and is made available with permission of The Author(s).
Fulltext Permission: open
Fulltext Availability: With Fulltext
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