Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/90297
Title: The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations
Authors: Shi, Jingyuan
Poorisat, Thanomwong
Salmon, Charles Thomas
Keywords: Social Networking Sites
DRNTU::Social sciences::Mass media
Health Communication
Issue Date: 2016
Source: Shi, J., Poorisat, T., & Salmon, C. T. (2018). The use of Social Networking Sites (SNSs) in health communication campaigns : review and recommendations. Health Communication, 33(1), 49-56. doi:10.1080/10410236.2016.1242035
Series/Report no.: Health Communication
Abstract: The past decade has witnessed a rapid increase in the use of Social Networking Sites (SNSs) in health communication campaigns seeking to achieve an ambitious range of health-related impacts. This article provides a review of 40 studies and research protocols, with a focus on two key factors that differentiate SNSs from more traditional health communication approaches of the past. The first is the potential dualism between message sender and receiver, in which receivers become receiver-sources who forward and amplify the content and reach of health messages. The second is the potential dualism between message and message impact, in which the act of forwarding and modifying messages by receiver-sources itself becomes a measure of message impact. Each of these dualisms has implications for the design and evaluation of contemporary health communication campaigns. The review concludes with a series of observations and recommendations for future health communication research.
URI: https://hdl.handle.net/10356/90297
http://hdl.handle.net/10220/48479
ISSN: 1041-0236
DOI: 10.1080/10410236.2016.1242035
Rights: © 2016 Taylor & Francis Group, LLC. This is an Accepted Manuscript of an article published by Taylor & Francis in Health Communication on 18 Nov 2016, available online: http://www.tandfonline.com/10.1080/10410236.2016.1242035.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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