Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/91700
Title: Relevancy rankings : pay for performance search engines in the hot seat
Authors: Goh, Dion Hoe-Lian
Ang, Rebecca P.
Keywords: DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
Issue Date: 2003
Source: Goh, D. H. L., & Ang, R. P. H. (2003). Relevancy rankings: Pay for performance search engines in the hot seat. Online Information Review, 27(2), 87-93.
Series/Report no.: Online information review
Abstract: Pay for performance (PFP) search engines provide search services for documents on the Web but unlike “traditional” search engines, they rank documents not on content characteristics but according to the amount of money the owner of a Web site is willing to pay if a user visits the Web site through the search results pages. A study was conducted to compare the retrieval effectiveness of Overture (a PFP search engine) and Google (a traditional search engine) using a test suite of general knowledge questions. Forty-five queries based on a popular game show “Who Wants to be a Millionaire” were submitted to each of these search engines and the first 10 documents returned were analyzed using different relevancy criteria. Results indicated that Google outperformed Overture in terms of precision and number of queries that could be answered. Implications for this study are also discussed.
URI: https://hdl.handle.net/10356/91700
http://hdl.handle.net/10220/6171
ISSN: 1468-4527
DOI: http://dx.doi.org/10.1108/14684520310471699
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

Files in This Item:
File Description SizeFormat 
2003-pfp-searchengines-oir.pdfMain article185.03 kBAdobe PDFThumbnail
View/Open

Google ScholarTM

Check

Altmetric

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.