Recent Submissions

  • Rise & shine breakfast campaign 

    Low, Hee Ann; Quek, Hui Ying; Tan, Wei Yuan; Ng, Wilson Kok Jung (2013)
    This paper presents a health communication campaign, Rise & Shine Breakfast Campaign, an initiative led by four final year students at the Nanyang Technological University Wee Kim Wee School of Communication and Information. ...
  • From the shadows : the political awakening of Malaysia’s Indians 

    Bhavan Jaipragas; Ng, Jun Sen (2013)
    From the Shadows is an illustrated feature-writing project about the lives of Malaysia’s marginalised ethnic Indian community, and their likely impact on the country’s 13th general election in May 2013. The project was ...
  • Film literacy & education in Singapore : learning about movies, learning through movies 

    Tan, Yuan Sheng; Ou, Xin Ying; Kitnasamy, Sivanessan (2013)
    Films form an important component of media consumption and culture today, particularly among youths in developed nations like Singapore. Yet despite high levels of film and media consumption, there remains a lack of formal ...
  • Growing up with less 

    Lim, Benny Quah Chiang; Neo, Candice Jia Ying; Xu, Yuan Duan; Ly, Trinh Hoang (2013)
    Growing Up with Less explores the hidden side of cosmopolitan richest-country-in-the-world Singapore where the government-built apartment complexes are littered with trash and used sanitary pads and your neighbor next door ...
  • Youth hawkerprise campaign 

    Aw, Wendy Wen Ting; Cheng, Mark Chun Yeong; Chew, Eunice Yixian; Tan, Li Shan (2013)
    This paper presents the Youth Hawkerprise Campaign, the first-ever communication campaign in Singapore to encourage youths to join the hawker trade, organised by four final year students from the Wee Kim Wee School of ...
  • Social cues & cyberbullying in facebook : the effects of flaming messages, friend count and anonymity on cyberbullying behaviors 

    Chan, Hui Ling; Kok, Yinghui; Ong, Jeremy; Yuvitasari, Fitrina (2013)
    The current research seeks to investigate cyberbullying behaviors on Social Networking Sites (SNSs) by studying the effects of message, receiver and sender characteristics within one such popular platform, Facebook. Facebook, ...
  • Is saying sorry good enough? : examining the typologies of apology in organisational response during health crises. 

    Loh, Jun Qi.; Peh, Marilyn Hui Ying.; Nur Hanisah Zelani.; Rodriguez, Sarah Ann. (2012)
    When facing crises, organisations are increasingly faced with the prospect of apologizing to their stakeholders to maintain a good image and diffuse the anger and hostility directed at them (Hearit, 1994). While research ...
  • El gris perfecto (the perfect grey) 

    Ho, Edwin Chang Yong; Ang, Felicia Miao Fang; Thia, Grace Hui Min; Yap, Trixie Sher Li (2012)
    El Gris Perfecto (The Perfect Grey) is a narrative short film shot and produced by B+W Films, as part of the group members’ Final Year Project (FYP) at the Wee Kim Wee School of Communication and Information, Nanyang ...
  • The green house effect. 

    Lim, Marie Shimin.; Xue, Jianyue. (2012)
    The Green House Effect is a feature writing project about green buildings in Singapore. It explores the rising popularity of environmentally friendly buildings and the impact it would have on Singaporeans in terms of energy ...
  • A comparative culture and gender study : self, parents, and media influences on adolescents’ exercise intentions 

    Chin, Chi Hua; Leong, Sin Yu; Liang, Job Berlian Putera; Loke, Evadne Yixin (2012)
    By integrating the Hierarchical Model of Physical Self-Perceptions in the physical domain (PSPP), the Youth Physical Activity Promotion (YPAP) model, and concepts from parental mediation of media use, this thesis examines ...
  • When should organizations apologize in times of crises? : examining how the timing of apologies, prior reputation and procedural justice influence stakeholders’ perceptions, attitudes and behavioral responses 

    Cheng, Brinda Shu Yu; Ho, Benjamin Meng-Keng; Nur Aini Malik Fadjiar; Lau, Liang Tong (2012)
    When an organization commits a transgression, its stakeholders would expect the organization to respond and offer an account to its actions. Issuing an apology is one such response. The question remains: In times of crisis, ...
  • Allegiance. 

    Guo, Wenxu.; Ong, Li Ling.; Tan, Pamy Poh Mei.; Welyon, Sutjipto. (2011)
    Allegiance is a dramatic short film produced by a student group, Surreel Pictures, for their Final Year Project. Surreel Pictures is made up of final year students Guo Wenxu, Ong Li Ling Danielle, Welyon Sutjipto and Tan ...
  • Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore 

    Chew, Wen Jing; Lim, Xinyi; Loh, Cheryl; Quee, Yan Jing (2011)
    In recent years, Internet Dependency has been recognised as a growing problem in many countries. However, there seemed to be a lack of concrete programmes addressing the issue amongst tertiary students in Singapore. ...
  • Daughters of God 

    Chai, Jac-Quinn; Lai, Ka Hei; Ng, Yiling; Tolentino Anna Karenina Valencia (2011)
    “Daughters of God” is a documentary about a Hindu temple built by Thirunankais (Indian transsexuals) in Malaysia. It is a story that focuses on two Thirunankais- Anusha and Varsha, who attend the temple during days of ...
  • Who nose what eye can see? : examining the impact of scent on visual attention. 

    Chong, Trinetta Chiao Sing.; Goh, Su Xin. (2011)
    Extant literature has shown that sensory cues, such as scent, affect how visual and visuo motor tasks are carried out. While many cross-modal studies have explored the interactions between olfactory and visual cues, little ...
  • Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. 

    Giam, Zhen Wei.; Goh, Yi Ling.; Koh, Ming Xiu.; Tan, Christine Pei Ling. (2011)
    This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue ...
  • Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour 

    Low, Jin Yong; Tan, Adeline; Darwitan, Andrew; Ng, Kaijie (2010)
    The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks ...
  • 自闭·不封闭 = Enclosed worlds, open minds. 

    Han, Weiding.; Wong, Hui Foon. (2010)
    Autism is a mysterious neurological disorder that has no definitive cause and cure at present. Individuals with autism are typically perceived to be anti-social and do not enjoy the company of others. However, it is less ...
  • AlterNatives : the changing face of Europe. 

    Huang, Huifen.; Lee, Lynnette Yu Ying.; Poon, Chian Hui. (2010)
    What will Singapore be in 50 years' time with 6.5 million people of different nationalities and cultures? Will we have enough room physically and emotionally to accept these newcomers? Such questions can only be answered ...
  • Epiphany. 

    Cheng, Wan Yan.; Han, Xuemei; Lim, Chee Harn.; Man, Flora Tsz Kwan. (2010)
    Epiphany is a short film produced by a student group, Raison d'être Productions, as their Final Year Project. Raison d'être Productions is made up of 4 final year students from the Wee Kim Wee School of Communication and ...

View more