Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
Low, Jin Yong
Date of Issue2010
Wee Kim Wee School of Communication and Information
The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore.
DRNTU::Social sciences::Mass media::Media effects
Course Assignment (CA)
Nanyang Technological University