Kony 2012 : potentials and pitfalls of social media
Date of Issue2012
S. Rajaratnam School of International Studies
A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.
DRNTU::Social sciences::Political science
RSIS Commentaries ; 041-12