‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
Date of Issue2012
S. Rajaratnam School of International Studies
Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?
DRNTU::Social sciences::Political science
RSIS Commentaries, 144-12