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|Title:||Asia-Pacific university libraries on facebook : content analysis on posts and interactions||Authors:||Somasundram, V.
Seah, Frank Eng Kiat
Sum, Hedren Wai Yuan
|Keywords:||DRNTU::Library and information science::Libraries::Information systems||Issue Date:||2012||Source:||Tan, C., Sum, H. W. Y., Seah, F. E. K., Somasundram, V., & Wong, E. (2012). Asia-Pacific University Libraries On Facebook: Content Analysis On Posts And Interactions. Singapore Journal of Library & Information Management, 41, 65-88.||Series/Report no.:||Singapore journal of library & information management||Abstract:||A study was conducted on 82 university library Facebook pages across 52 Asia-Pacific universities. The popularity of these Facebook pages were analysed and they reached an overall average of 9.4% of their user population. The study also analysed the Facebook posts from August to November 2011. These library posts were examined and classified into seven categories – Promotion (39%), Interests (14%), Announcements (13%), News (8%), Activities (3%), Enquiries (2%) and Feedback (2%). Each library post received an average of 3 interactions. The majority (83%) of the interactions were expressed through post likes while the remaining were expressed through comments. This paper aims to provide a better understanding of Asia-Pacific university libraries’ use of Facebook and how effective are university libraries in using Facebook pages.||URI:||https://hdl.handle.net/10356/95625
|ISSN:||0085-6118||Rights:||© 2012 The Author(s).||metadata.item.grantfulltext:||open||metadata.item.fulltext:||With Fulltext|
|Appears in Collections:||LIB Journal Articles |
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