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Title: Asia-Pacific university libraries on facebook : content analysis on posts and interactions
Authors: Somasundram, V.
Seah, Frank Eng Kiat
Wong, Evelyn
Tan, Catherine
Sum, Hedren Wai Yuan
Keywords: DRNTU::Library and information science::Libraries::Information systems
Issue Date: 2012
Source: Tan, C., Sum, H. W. Y., Seah, F. E. K., Somasundram, V., & Wong, E. (2012). Asia-Pacific University Libraries On Facebook: Content Analysis On Posts And Interactions. Singapore Journal of Library & Information Management, 41, 65-88.
Series/Report no.: Singapore journal of library & information management
Abstract: A study was conducted on 82 university library Facebook pages across 52 Asia-Pacific universities. The popularity of these Facebook pages were analysed and they reached an overall average of 9.4% of their user population. The study also analysed the Facebook posts from August to November 2011. These library posts were examined and classified into seven categories – Promotion (39%), Interests (14%), Announcements (13%), News (8%), Activities (3%), Enquiries (2%) and Feedback (2%). Each library post received an average of 3 interactions. The majority (83%) of the interactions were expressed through post likes while the remaining were expressed through comments. This paper aims to provide a better understanding of Asia-Pacific university libraries’ use of Facebook and how effective are university libraries in using Facebook pages.
ISSN: 0085-6118
Rights: © 2012 The Author(s).
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:LIB Journal Articles

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