Asia-Pacific university libraries on facebook : content analysis on posts and interactions
Sum, Hedren Wai Yuan
Seah, Frank Eng Kiat
Date of Issue2012
Library Association of Singapore
A study was conducted on 82 university library Facebook pages across 52 Asia-Pacific universities. The popularity of these Facebook pages were analysed and they reached an overall average of 9.4% of their user population. The study also analysed the Facebook posts from August to November 2011. These library posts were examined and classified into seven categories – Promotion (39%), Interests (14%), Announcements (13%), News (8%), Activities (3%), Enquiries (2%) and Feedback (2%). Each library post received an average of 3 interactions. The majority (83%) of the interactions were expressed through post likes while the remaining were expressed through comments. This paper aims to provide a better understanding of Asia-Pacific university libraries’ use of Facebook and how effective are university libraries in using Facebook pages.
DRNTU::Library and information science::Libraries::Information systems
Singapore journal of library & information management
© 2012 The Author(s).