Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10006
Title: Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
Authors: Han, Allyne Wen Jie
Lim, Ivy Wei
Loh, Man Mi
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2008
Abstract: This exploratory study aims to understand the similarities and differences between Japanese and Singaporeans in their writing strategies towards persuasive and negative messages. In addition, explanations were given to account for any similarities and differences in this study. The evaluation is determined by assessment of message components, which includes Position and Extent of Main Message, Extent of Reader Benefits/Explanations, Message-sidedness, Self-centeredness and Attempts to Cushion Blow.
URI: http://hdl.handle.net/10356/10006
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_26.pdf
  Restricted Access
487.83 kBAdobe PDFView/Open

Page view(s) 20

400
checked on Sep 24, 2020

Download(s) 20

6
checked on Sep 24, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.