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Title: Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
Authors: Han, Allyne Wen Jie
Lim, Ivy Wei
Loh, Man Mi
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2008
Abstract: This exploratory study aims to understand the similarities and differences between Japanese and Singaporeans in their writing strategies towards persuasive and negative messages. In addition, explanations were given to account for any similarities and differences in this study. The evaluation is determined by assessment of message components, which includes Position and Extent of Main Message, Extent of Reader Benefits/Explanations, Message-sidedness, Self-centeredness and Attempts to Cushion Blow.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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