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|Title:||Information overload and skepticism in advertising.||Authors:||Tan, Tu Zhi.
To, Cheryl Dawn Yiwen.
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2006||Abstract:||Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising.||URI:||http://hdl.handle.net/10356/10008||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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