Please use this identifier to cite or link to this item:
Title: Information overload and skepticism in advertising.
Authors: Tan, Tu Zhi.
Tang, Shunqing.
To, Cheryl Dawn Yiwen.
Keywords: DRNTU::Business::Advertising
Issue Date: 2006
Abstract: Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
2.08 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.