Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10008
Title: Information overload and skepticism in advertising.
Authors: Tan, Tu Zhi.
Tang, Shunqing.
To, Cheryl Dawn Yiwen.
Keywords: DRNTU::Business::Advertising
Issue Date: 2006
Abstract: Our study aims to investigate how information overload can relate to skeptical attitudes towards various attributes of advertising.
URI: http://hdl.handle.net/10356/10008
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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