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Title: Consumer adoption of third-generation mobile communication services.
Authors: Neo, Yong Kwong.
Samarasan Murugesu.
Lee, Ho Ming.
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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