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|Title:||Exploratory study on the effects of country-of-origin and brand name in Singapore.||Authors:||Chiam, Pey Feng.
Lim, Shalene Xiao Ling.
Oh, Siew Hong.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2006||Abstract:||This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.||URI:||http://hdl.handle.net/10356/10020||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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