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Title: Exploratory study on the effects of country-of-origin and brand name in Singapore.
Authors: Chiam, Pey Feng.
Lim, Shalene Xiao Ling.
Oh, Siew Hong.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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