Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/100257
Full metadata record
DC FieldValueLanguage
dc.contributor.authorYi, Yangen
dc.contributor.authorSharma, Ravi S.en
dc.date.accessioned2013-12-24T01:20:55Zen
dc.date.accessioned2019-12-06T20:19:14Z-
dc.date.available2013-12-24T01:20:55Zen
dc.date.available2019-12-06T20:19:14Z-
dc.date.copyright2013en
dc.date.issued2013en
dc.identifier.citationSharma, R. S., & Yi, Y. (2013). Trend-Casting in the Interactive Digital Media Industry: Some Results and Guidelines. Asian Journal of Innovation and Policy, 2(1), 20-38.en
dc.identifier.issn2287-1608en
dc.identifier.urihttps://hdl.handle.net/10356/100257-
dc.identifier.urihttp://hdl.handle.net/10220/18358en
dc.description.abstractIn this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-player online role-playing games. Our approach, while essentially qualitative in nature, nevertheless draws from the rigors of the quantitative school in identifying and then tracking the significant dimensions of analysis that emerge over time as strands of events leading to plausible scenarios. Our empirical analysis revealed mapping strands to three themes – ownership, distribution and innovation – which we used in an expert validation exercise to formulate scenarios. We present and discuss the major findings and implications of this empirical investigation. In a nutshell, we conjecture that an open, competitive IDM marketplace with performance safeguards may serve both and lead to a win-win scenario. While there are differences among IDM sectors, a unified approach to regulation and policy would be effective.en
dc.language.isoenen
dc.relation.ispartofseriesAsian journal of innovation and policyen
dc.rights© 2013 Asian Journal of Innovation and Policy.en
dc.subjectDRNTU::Library and information science::Archives and records management::Digital preservationen
dc.titleTrend-casting in the interactive digital media industry : some results and guidelinesen
dc.typeJournal Articleen
dc.contributor.schoolWee Kim Wee School of Communication and Informationen
dc.identifier.urlhttp://papers.ssrn.com/sol3/papers.cfm?abstract_id=2286519en
item.fulltextNo Fulltext-
item.grantfulltextnone-
Appears in Collections:WKWSCI Journal Articles

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.