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|Title:||CEO's letter to shareholders : a comparative study of evaluative stance in annual reports.||Authors:||Chu, Tee Seau.
Ng, Siok Ching.
Ngoh, Siew Hian.
|Keywords:||DRNTU::Business::Management||Issue Date:||2006||Abstract:||This study offers a departure from the normal numeric crunching of financial figures in annual reports by providing a qualitative analysis to the investor story. Making use of Appraisal Theory, a recent development within Systemic Functional Linguistics as the key theoretical foundation, this report explores and examines different linguistic selections adopted by companies in their annual reports to shape reader perceptions.||URI:||http://hdl.handle.net/10356/10032||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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