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dc.contributor.authorLim, Angela Peishien_US
dc.contributor.authorYang, Shiyaen_US
dc.description.abstractThis paper aims to explore tghe factors behind furniture chain IKEA's success, how its successful adaptation of offering well-designed abd functional home furnishing products at affordable prices, meshed with effective strategies in manpower management and globalization, can be standardized in a universally accepted model and exported to diverse markets to earn profits. In the subesquent parts of the paper, some problems and challenges IKEA faced in its past and will continue to face, will be discussed in further detail.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor
dc.titleCase study of Ikeaen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLow, Peter Issac Siow Siamen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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