Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10065
Title: Market planning for preparatory launch of the iQue drink.
Authors: Low, Yao Ming.
Tan, Eliza Chiu Hui.
Ng, Jian Wei.
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of advertisements as well as sales promotions. Research from taste tests and interviews with retailers together with mass surveys form the basis of our report.
URI: http://hdl.handle.net/10356/10065
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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