Please use this identifier to cite or link to this item:
Title: How the product display and shopping goal affects shoppers' evaluation to the products on display.
Authors: Ong, Kwong Hui.
Tan, Sing Pei.
Tan, Joyce Pei San.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.32 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.