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|Title:||How the product display and shopping goal affects shoppers' evaluation to the products on display.||Authors:||Ong, Kwong Hui.
Tan, Sing Pei.
Tan, Joyce Pei San.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2006||Abstract:||This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.||URI:||http://hdl.handle.net/10356/10066||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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