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Title: Seagate Technology International (A) – enhancing supply chain collaboration
Authors: Tang, Hung Kei
Gleave, Tom
Keywords: DRNTU::Business
Issue Date: 2001
Source: Tang, H. K., & Gleave, T. (2001). Seagate Technology International: Enhancing Supply Chain Collaboration (A). Singapore: The Asian Business Case Centre, Nanyang Technological University.
Abstract: In the mid 1990's, companies began to embrace the Internet with increasing fervor in efforts to improve communications and achieve greater business process efficiencies. By the late 1990's, an explosion of related activity had taken place (supported by zealous investors), as established companies and upstart entrepreneurs rolled out a variety of new business models designed around the Internet. During this time, disc drive manufacturer Seagate Technologies International (Seagate) had become very focused on improving its supply chain management (SCM) practices, which it viewed as a key element for achieving competitive advantage. To keep on the leading edge of SCM, Seagate, along with nine other electronics and high technology industry leaders, launched in August 2000 as a means for securing greater collaboration and procurement efficiencies among industry players. However, a severe downturn in market sentiment towards Internet plays hampered the adoption of new online business models. By April 2001, skepticism had turned into significant doubts over which models would be successful or not in the years ahead. This has left two of Seagate's key Singapore-based managers involved in the e2open project (YC Goh, Executive Director - Asia Materials, and CP Teh, the Senior Director - e-business), with the task of drafting recommendations about how the new online venture could attract more interest and participation from other industry members.
Schools: Nanyang Business School 
Organisations: Seagate Technology International
Research Centres: Asian Business Case Centre 
Rights: © 2001 Nanyang Technological University, Singapore. All rights reserved. No part of this publication may be copied, stored, transmitted, altered, reproduced or distributed in any form or medium whatsoever without the written consent of Nanyang Technological University.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:ABCC Case Studies

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