Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10066
Title: | How the product display and shopping goal affects shoppers' evaluation to the products on display. | Authors: | Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2006 | Abstract: | This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display. | URI: | http://hdl.handle.net/10356/10066 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_2653.pdf Restricted Access | 1.32 MB | Adobe PDF | View/Open |
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