Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1007
Title: Integrated Marketing Communication (IMC) campaign for youth challenge.
Authors: How, Lay Ling.
Koh, Eugenia Meimei.
Lim, Christina Peifen.
Zhou, Shimei.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2004
Abstract: The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans.
URI: http://hdl.handle.net/10356/1007
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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