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Title: Integrated Marketing Communication (IMC) campaign for youth challenge.
Authors: How, Lay Ling.
Koh, Eugenia Meimei.
Lim, Christina Peifen.
Zhou, Shimei.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2004
Abstract: The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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