Please use this identifier to cite or link to this item:
Title: The (non)violent world of YouTube : content trends in web video
Authors: Weaver, Andrew J.
Zelenkauskaite, Asta
Samson, Lelia
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2012
Source: Weaver, A. J., Zelenkauskaite, A., & Samson, L. (2012). The (non)violent world of YouTube : content trends in web video, 62(6), 1065-1083.
Series/Report no.: Journal of communication
Abstract: In this content analysis, we examined violence in Web-based entertainment. YouTube videos (N = 2,520) were collected in 3 different categories: most viewed, top rated, and random, with additional comparisons between amateur and professional content. Frequencies of violent acts and the context of violence (e.g., characteristics of perpetrator and victim, justification, consequences) were compared both between these categories of YouTube videos and with existing research on television violence. The results showed far less violence as a percentage of programming on YouTube than there is on television. Moreover, the violence that was present showed more realistic consequences and more negative context than television violence. Post hoc comparisons illustrated several differences in the presentation of violence between make and category of video.
DOI: 10.1111/j.1460-2466.2012.01675.x
Rights: © 2012 International Communication Association.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

Google ScholarTM




Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.