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Title: Understanding and applying sun tzu's strategies in modern business.
Authors: Chian, Pei Shan.
Seow, Stephanie.
Keywords: DRNTU::Business::Management::Strategy
Issue Date: 2006
Abstract: This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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