Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10078| Title: | Metrosexuals and their consumption behaviour. | Authors: | Seah, Doreen Pei Lin. Tan, Lay Koon. Yip, Yue Yee. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2006 | Abstract: | The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs. | URI: | http://hdl.handle.net/10356/10078 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2664.pdf Restricted Access | 1.98 MB | Adobe PDF | View/Open |
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