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Title: Metrosexuals and their consumption behaviour.
Authors: Seah, Doreen Pei Lin.
Tan, Lay Koon.
Yip, Yue Yee.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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