Please use this identifier to cite or link to this item:
Title: Singapore Airlines 2001 (B)
Authors: Allampalli, D. G.
Toh, Thian Ser
Keywords: DRNTU::Business
Issue Date: 2001
Source: Toh, T. S., & Allampalli, D. G. (2001). Singapore Airlines 2001 (B). Singapore: The Asian Business Case Centre, Nanyang Technological University.
Abstract: The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a set of core values that would apply across cultures and geographical boundaries. Six core values: pursuit of excellence, safety, customer-first, concern for staff, integrity and teamwork, were identified by SIA management. These core values were to see SIA through two crises: the SilkAir (a subsidiary of SIA) crash in Palembang, Indonesia in December 1997 and the SIA crash in Taipei, Taiwan in October 2000.
Rights: © 2001 Nanyang Technological University, Singapore. All rights reserved. No part of this publication may be copied, stored, transmitted, altered, reproduced or distributed in any form or medium whatsoever without the written consent of Nanyang Technological University.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:ABCC Case Studies

Files in This Item:
File Description SizeFormat 
ABCC-2001-004B.pdf755.99 kBAdobe PDFThumbnail

Page view(s) 5

Updated on Feb 5, 2023

Download(s) 5

Updated on Feb 5, 2023

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.