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|Title:||Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products||Authors:||Goh, Mei Ming
Tan, Yun Ping
Pang, Boon Seng
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2006||Abstract:||This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names.||URI:||http://hdl.handle.net/10356/10088||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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