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Title: Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products
Authors: Goh, Mei Ming
Tan, Yun Ping
Pang, Boon Seng
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. Thus, through the information collected, a well-planned marketing strategy can be devised for this up and rising product in a market of established brand names.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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