Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1009| Title: | An integrated brand communications campaign for Playworks Private Limited. | Authors: | Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2004 | Abstract: | The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002. | URI: | http://hdl.handle.net/10356/1009 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_108.pdf Restricted Access | 21.65 MB | Adobe PDF | View/Open |
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