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Title: An integrated brand communications campaign for Playworks Private Limited.
Authors: Huang, Adeline Tianying.
Ng, Roger Yang Kwang.
Leung, Wai Leng.
Mo, Jing Jing.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2004
Abstract: The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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