Please use this identifier to cite or link to this item:
|Title:||Relationship between brand name linguistics and product evaluation.||Authors:||Khor, Shu Ya.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2006||Abstract:||This study aims to further investigate the effects the letters Z and H have on consumers’ product evaluation based on product attributes such as “Prestige”, “Social Approval” and “Functionality”. It also investigates whether these effects differ among individuals with different personalities, using the scales Change Seeking Index, Desire for Unique Consumer Products and Interpersonal Influence Susceptibility (Peer-Normative).||URI:||http://hdl.handle.net/10356/10097||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.