Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1009
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dc.contributor.authorHuang, Adeline Tianying.en_US
dc.contributor.authorNg, Roger Yang Kwang.en_US
dc.contributor.authorLeung, Wai Leng.en_US
dc.contributor.authorMo, Jing Jing.en_US
dc.date.accessioned2008-09-10T07:13:41Z-
dc.date.available2008-09-10T07:13:41Z-
dc.date.copyright2004en_US
dc.date.issued2004-
dc.identifier.urihttp://hdl.handle.net/10356/1009-
dc.description.abstractThe purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications-
dc.titleAn integrated brand communications campaign for Playworks Private Limited.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorFrith, Katherine Tolanden_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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