Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10112
Title: Effectiveness of product placements in computer games.
Authors: Chan, Jesslyn Hor Yee.
Chua, Shi Wei.
Lim, Chong Tat.
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games.
URI: http://hdl.handle.net/10356/10112
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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