Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10112| Title: | Effectiveness of product placements in computer games. | Authors: | Chan, Jesslyn Hor Yee. Chua, Shi Wei. Lim, Chong Tat. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2006 | Abstract: | This research paper investigated the effects of gender and brand familiarity on the effectiveness of product placements in computer games. | URI: | http://hdl.handle.net/10356/10112 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2695.pdf Restricted Access | 536.96 kB | Adobe PDF | View/Open |
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