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Title: Mobile phones : a study on consumer behavioural intentions.
Authors: Chen, Yuliang.
Foo, Suan Kit.
Tan, Grace E-Lynn.
Keywords: DRNTU::Business::Information technology::Mobile commerce
DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attracting new ones. As they are unable to differentiate themselves in terms of the ‘products’ offered due to similar technology being employed, they will need to distinguish themselves in terms of service quality provided.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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