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Title: Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
Authors: Lim, Daniel Kwok Wei.
Saminathan Moghan.
Keywords: DRNTU::Social sciences::Communication::Public opinion
Issue Date: 2004
Abstract: This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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