Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10153
Title: Determinants of corporate employment image : a study on business undergraduates' perceptions
Authors: Goh, Gary Kiat Kuan
Teoh, Meng Wee
Tan, Adeline Zhen Lin
Keywords: DRNTU::Business::Public relations
Issue Date: 2006
Abstract: This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the ranking and interpretation of the CEI determinants.
URI: http://hdl.handle.net/10356/10153
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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