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|Title:||Determinants of corporate employment image : a study on business undergraduates' perceptions||Authors:||Goh, Gary Kiat Kuan
Teoh, Meng Wee
Tan, Adeline Zhen Lin
|Keywords:||DRNTU::Business::Public relations||Issue Date:||2006||Abstract:||This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the ranking and interpretation of the CEI determinants.||URI:||http://hdl.handle.net/10356/10153||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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