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dc.contributor.authorGoh, Gary Kiat Kuanen_US
dc.contributor.authorTeoh, Meng Weeen_US
dc.contributor.authorTan, Adeline Zhen Linen_US
dc.description.abstractThis report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the ranking and interpretation of the CEI determinants.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Public relations
dc.titleDeterminants of corporate employment image : a study on business undergraduates' perceptionsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWong, Irene Foong Hengen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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