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dc.contributor.authorChoo, Wen Min.en_US
dc.contributor.authorKhoo, Wendy Wee Lee.en_US
dc.contributor.authorNg, Xueni.en_US
dc.description.abstractTo investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. This would distinguish Singapore from the other destinations and thus attracts more Chinese tourists to come Singapore for holiday.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Customer services-
dc.titleService quality of Singapore tour operators : Chinese tourists' perspectives.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWu, Yuanen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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