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|Title:||Service quality of Singapore tour operators : Chinese tourists' perspectives.||Authors:||Choo, Wen Min.
Khoo, Wendy Wee Lee.
|Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||2006||Abstract:||To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. This would distinguish Singapore from the other destinations and thus attracts more Chinese tourists to come Singapore for holiday.||URI:||http://hdl.handle.net/10356/10159||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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