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Title: Service quality of Singapore tour operators : Chinese tourists' perspectives.
Authors: Choo, Wen Min.
Khoo, Wendy Wee Lee.
Ng, Xueni.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2006
Abstract: To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. This would distinguish Singapore from the other destinations and thus attracts more Chinese tourists to come Singapore for holiday.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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