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Title: Intention to upload video content on the internet : the role of social norms and ego-involvement
Authors: Park, Namkee
Jung, Younbo
Lee, Kwan Min
Keywords: DRNTU::Social sciences::Communication::Communication theories and models
DRNTU::Social sciences::Psychology::Applied psychology
Issue Date: 2011
Source: Park, N., Jung, Y., & Lee, K. M. (2011). Intention to upload video content on the internet: The role of social norms and ego-involvement. Computers in Human Behavior, 27(5), 1996-2004.
Series/Report no.: Computers in human behavior
Abstract: This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive norm is associated with the intention to upload video content online. In addition, ego-involvement played an essential role in accounting for both attitude toward the uploading behavior and the intention to upload. These findings suggest that integration of the constructs of the TPB, social norms, and ego-involvement can be a fruitful theoretical endeavor for understanding people’s intention to upload video content online. The theoretical implications and limitations were discussed.
ISSN: 0747-5632
DOI: 10.1016/j.chb.2011.05.006
Rights: © 2012 Elsevier Ltd. This is the author created version of a work that has been peer reviewed and accepted for publication by Computers in Human Behavior, Elsevier Ltd. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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