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Title: Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
Authors: Theng, Yin-Leng
Goh, Lynette Ying Qin
Tin, May Thet
Sopra, Rajkumar
Kumar, Senthil Kumar Praveen
Keywords: DRNTU::Library and information science::Libraries::Digital libraries and information portals
Issue Date: 2012
Source: Theng, Y.-L., Goh, L. Y. Q., Tin, M. T., Sopra, R., & Kumar, S. K. P. (2012). Trust cues fostering initial consumers' trust: usability inspection of nutrition and healthcare websites. Proceedings of the 2nd ACM SIGHIT symposium on International health informatics, pp.807-812.
Abstract: The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites.
DOI: 10.1145/2110363.2110462
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Conference Papers

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