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|Title:||Promotional "Love Your Body" breast cancer awareness campaign.||Authors:||Lee, Linda San San.
Lee, Joyce Tian.
Sim, Li Ting.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns||Issue Date:||2004||Abstract:||In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.||URI:||http://hdl.handle.net/10356/1017||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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