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Title: Promotional "Love Your Body" breast cancer awareness campaign.
Authors: Lee, Linda San San.
Lee, Joyce Tian.
Sim, Li Ting.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2004
Abstract: In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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