Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1017
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dc.contributor.authorLee, Linda San San.en_US
dc.contributor.authorLee, Joyce Tian.en_US
dc.contributor.authorSim, Li Ting.en_US
dc.date.accessioned2008-09-10T07:13:45Z-
dc.date.available2008-09-10T07:13:45Z-
dc.date.copyright2004en_US
dc.date.issued2004-
dc.identifier.urihttp://hdl.handle.net/10356/1017-
dc.description.abstractIn order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaigns-
dc.titlePromotional "Love Your Body" breast cancer awareness campaign.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGan, Su-linen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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item.grantfulltextrestricted-
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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